GSS EU Science Funding Gateway

Projects funded under this topic are expected to:

• undertake sociological, behavioural, social psychology, social science, history, geographical, cultural, gender, economic studies on societal perception of rural areas and rural lifestyles, including, but not limiting to, societal perception of farming in a variety of places across Europe;
• increase understanding of the drivers of the attractiveness of rural and farming lives and of corresponding criticisms and biases, including the social composition of flows (e.g. age, gender, nationality, economic status, etc.), a geography of departure and destination zones, distinguishing between perceptions and facts, and both from rural people and urban people (including perception of various farming sectors and practices);
• analyse how these drivers have been affected by COVID 19 and are likely to evolve, in the short to long-term (2050) (e.g. economic and trade evolution, new ways of working, multi-local living and second homes, zero pollution, health risks etc.);
• analyse social relations and possible conflicts between new populations and residents, the possible decomposition of social segregation or social mixing;
• identify the policy and financial consequences for local jurisdictions of both new arrivals and depopulation in terms for instance, of public infrastructures sizing (e.g., water treatment, waste management), real estate markets and housing, public services, etc.
• analyse initiatives aiming at shifting perceptions of both urban and rural dwellers on rural and farming lives and pilot new initiatives (e.g. on rural attractiveness for young people also beyond agriculture) in different localities across Europe;
• use foresight (e.g., scenarios, build on trend analysis and disruptive factors, weak signals) to develop adequate strategies to mitigate threats and seize opportunities;
• contribute to build a positive narrative of rural and farming lives based on facts.