Inclusive and smart ways to communicate sustainability of food
Summary
This cluster aims at reducing environmental degradation, halting and reversing the decline of biodiversity on land, inland waters and sea and better managing natural resources through transformative changes of the economy and society in both urban and rural areas. It will ensure food and nutrition security for all within planetary boundaries through knowledge, innovation and digitalisation in agriculture, fisheries, aquaculture and food systems and steer and accelerate the transition to a low carbon, resource efficient circular economy and sustainable bioeconomy, including forestry.
Programme Name
Programme Description
Horizon Europe is the European Union (EU) funding programme for the period 2021 – 2027, which targets the sectors of research and innovation. The programme’s budget is around € 95.5 billion, of which € 5.4 billion is from NextGenerationEU to stimulate recovery and strengthen the EU’s resilience in the future, and € 4.5 billion is additional aid.
Call
Detailed Call Description
Proposals are expected to address the following:
- Analyse the impact of different influential factors, such as norms/beliefs/cultural environments as well as medias and their way of communicating on the consumer understanding of sustainability, emotional beliefs and response to sustainability information including issues of trust and reliability;
- Analyse the status of consumer information expectations/needs (conscious and unconscious) related to sustainability and understand how sustainability related information expectations/needs can be increased/developed as well as their drivers and challenges;
- Test different means of transmission (including different actors sharing information (private vs public) and presentations of sustainability related information to guide and change consumer behaviour best (including increased willingness to pay for sustainable products and services);
- Test the response of the public to information related to at least two dimensions of sustainability, including aspects that cover the whole food chain, such as for example biodiversity, packaging or composting, locally produced products.
Financing percentage by EU or other bodies / Level of Subsidy or Loan
100%
EU Contribution per project: €6,50 million
Eligibility For Participation Notes
Proposals must implement the ‘multi-actor approach’ and ensure adequate involvement of citizens and civil society, together with social innovators, planners, social scientists, communication and marketing experts and public authorities to develop new methods and approaches to innovation.
Programme Category
EU Competitive ProgrammesTotal Budget
€6,50 millionThematic Categories
- Agriculture - Food
- Industry
- Research, Technological Development and Innovation
Eligibility for Participation
- Consumer Organisations
- Large Enterprises
- Other Beneficiaries
- Private Bodies
- Researchers/Research Centers/Institutions
- Small and Medium Enterprises (SMEs)
- State-owned Enterprises
Call Opening Date
22/12/2022Call Closing Date
12/04/2023National Contact Point(s)
Research and Innovation Foundation
29a Andrea Michalakopoulou Street, 1075 Nicosia
T.Th. 23422, 1683 Nicosia
+357 22205000
Email: support@research.org.cy
Contact Persons:
Marcia Trillidou
Scientific Officer A’
Email: trillidou@research.org.cy
Dr. Mary Economou
Scientific Officer
Email: meconomou@research.org.cy
(Publish Date: 18/01/2023-for internal use only)
EU Contact Point
European Commission, Directorate-General for Research and Innovation
https://ec.europa.eu/info/departments/research-and-innovation_en#contact