GSS EU Science Funding Gateway

New and creative approaches may be required to broaden its attractiveness and reach – e.g. contemporary art forms, design, modern technology and media. Similarly, exposing international audiences more widely to European art, culture and values could raise interest, recognition and potentially lead to increased competitiveness.

Europe is in global competition for markets and investments, where industrial and service competitors use every available tool including cultural policy and cultural diplomacy in their international promotion efforts. European research, in cooperation with cultural and creative sectors and a wide range of stakeholders, should contribute new knowledge as well as identifying ways of reinforcing common European action to promote Europe’ s culture, values and interests for the benefit of our societies and prosperity. Digital solutions and cutting-edge technologies should be considered. In order to draw lessons for policy, it is important to assess the actions of competitors, while evaluating the effectiveness of the common European action and its potential. Research should contribute to identifying ways of more effectively promoting common European interests at a global level, leveraging resources and forging closer cooperation between cultural, creative and economic partners.