GSS EU Science Funding Gateway

Data are key to drive citizens’ sustainability practices. Several actors in the private food sector have access to valuable sustainability-related data, for example grocery retail, food processing and delivery services with huge potential to be used to foster the transition to sustainable food systems. At the same time, there is potential in mapping possible beneficial data not yet tested and a vision of a new spectrum of data overcoming availability bias. Data can be used to foster citizens’ sustainability practices, for example as a contributor to positively influence and monitor dietary changes. Industry contribution to the transition to sustainable food systems by engaging citizens in such transition can be very impactful while keeping the integrity of private intellectual property of the businesses. By democratizing data, private actors might gain a competitive advantage and activate other players to fulfil the need of transparency and proof of sustainability efforts for citizens.